Colour sales double at Kestrel

Colour sales have doubled at Kestrel Windows since moving to Deceuninck. The Chorley-based trade fabricator reports across-the-board growth, and a 100% increase in colour in less than two years thanks to Deceuninck’s range of 26 colourways available from stock.

Director Mark Whittle explains: “Colour was a main driver behind our move to Deceuninck in 2016. We saw it as a growth area and a way of differentiating ourselves from rivals. The move has paid off and now over 50% of our total sales are in colour. We know we can get whatever colour we need from stock at Deceuninck, so when the order comes in from a customer, we’re ready to turn it around.”

Kestrel, which fabricates Deceuninck’s Heritage Window Collection and Slider24 patio door is also seeing strong growth in Deceuninck’s award-winning Flush Sash. Until recently the company dual-sourced but said it was the natural progression to become a Deceuninck-only fabricator.

Mark continues: “Deceuninck is one of the best, especially in terms of product choice and colour. We’re very happy with the product range and service. Deceuninck is a customer-focused innovative company, which is a good fit for our business.”

Deceuninck’s Head of Sales Chris Jones says: “Kestrel is a great success story. Mark and his team quickly recognised the growing trends to flush sashes and colour, and as a result Kestrel is flying high! Deceuninck is fully #ColourEnabled and we’ve invested in manufacturing, logistics and marketing so our customers are #ColourEnabled too and can sell colour with confidence. Our sales, and our major customers’ sales, are over 50% colour now. Colour is growing strongly, and well ahead of the market.”

For more on Kestrel Windows call 01257 267022 or visit www.kestrelwindows.co.uk. For Deceuninck visit www.deceuninck.com, call 01249 816 969 and follow @DeceuninckUK.